Nita Mendoza

"Hay que echarle ganas" which roughly translates to "you have to give it all you've got" is something that has been a part of my family's mantra for four generations. This mantra has influenced me as a woman and as an artist greatly due to the amount of women that I have encountered and lived with as of now. Because of this influence, my art is a spectrum covering fantasy, realism, and personal experiences. Whether I am working on lighting design, photography, or graphic design, I integrate myself in my works through my mantra "hay que echarle ganas".